Thursday, January 5, 2012

It's More Fun in the Philippines is New Philippine Tourism Slogan

It's More Fun in the Philippines is New Philippine Tourism Slogan



The Department of Tourism (DOT) has unveiled its newest tourism slogans called "It's more fun in the Philippines" and "#1 for fun Philippines".




"It's more fun in the Philippines" will be used in international markets while the shorter "#1 for fun Philippines" will be the slogan for the domestic market.

During the launch on Friday, Tourism Secretary Ramon Jimenez Jr. said that they "want the world not to watch but to participate" in the new campaign.

"We need a line that is easily understood. Competitive. 'More fun in the Philippines' is true. Keri natin ito (Kaya natin ito)," Jimenez said.

To know more about the new DOT campaign, click HERE.

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